All Natural ?

According to a recent blog post by Ricardo Carvajal, the FDA issued a warning letter for a food manufacturer’s labeling of a product containing disodium dihydrogen pyrophosphate, as “all natural”.  The letter cites an alleged violation of FDC Act § 403(a)(1) regarding misbranding  due to false or misleading statements.  FDA considers use of the term ‘natural’ on a food label to be truthful and non-misleading when ‘nothing artificial or synthetic…has been included in, or has been added to, a food that would not normally be expected to be in the food.’   It seems ‘natural’ has essentially the same meaning as ‘all natural’ and this will be enforced. The letter is notable because the “all natural” claim is the only violation cited indicating the seriousness with which FDA views the issue.  The FDA letter closes with good advice: “We recommend that you review all of your product labels to be consistent with our policy to avoid additional misbranding of your
food products.”  I agree!